April Customer Appreciation

As March comes to an end, most of us are thinking about what we can do to increase business in April; and what, if anything we can do to show appreciation to our customers.

I deeply discounted my store for the month of March because I wanted to attract new business and establish repeat customers. Obviously as a business person I can't do that every month. I've wracked my brain trying to decide what I want to do for the month of April. I think it's important for customers to feel like they are getting something along with a good price. Everyone likes a good sale, right? It's important to state that my inventory is not expensive, the highest priced item is less than $20 unlike some who have a much higher price point.



So this morning I thought I would put it to my readers...what, if anything do you intend to offer for the month of April, and your justification for doing so. I've only been a seller on Etsy for seven months and I'm still wading around discounts and coupons. I would love to hear from you dear reader. If you are not going to offer a sale/coupon for April I'd like to know about that also.

I had planned to pen another subject this morning but this quandary has been rattling around my brain for some days now. Have a wonderful selling day and blog on dear reader!

Don't forget to check out my CremeMagnolia Etsy store to take advantage of the final days (2) of my 25% complete store discount!

SEO Marketing and Back Links

My friend Paul Wright is an expert at creating backlinks and syndication marketing. Over the last two weeks he has been working diligently to create dozens of Press Releases to increase the exposure of my CremeMagnolia Etsy Store thus increasing my Google Search Rankings. I have to say that in the short time he has been working on my SEO, my shop ranking has increased to 8150 results in Google (as of today). The wonderful thing - not only does my shop appear but so do my treasuries and blog. The following is an excerpt of Paul's work. You can find Paul to discuss SEO for your store or blog at http://www.etsy.com/shop/OnlineBrandAwareness and I highly recommend his work! He wrote several Press Releases which were submitted to seventy Public Relations sites and the results have been nothing less than astounding. My Google Analytics tell me that my Unique Visitor rate is up almost 17% via Search Engine traffic.

In Paul's words; to increase your websites ranking, you need anchored back links – a lot! To get a particular keyword ranking high. Whatever back links that are created, you need your anchor text to be there as a vote back to your website. This is the best vote.


Distribution of a Press Release through multiple networks has the power of getting syndicated all over the place on the web, hundreds of websites, sometimes thousands, which is pretty amazing.

Back links from Press Releases are highly valued by Google. Google’s job is to organize the World’s information and it cannot afford to lose out on important news. Therefore, if you do a few releases, you are guaranteed to get noticed.

These Press Release’s contain 4 hyperlinks to your website. When this gets syndicated all over the net, your back links get syndicated along as well. That’s the beauty of using Press Release’s to build back links.

However, it must be understood that not every one of these syndication's will carry the hyperlinks, many will be stripped which we have no control over. But there will still be many which do carry the hyperlink. Even the sites that don’t allow the hyperlink, the Press Release will still show the URL for the viewer to enter into their browser if they want to go visit your site.

This technique is so unique that it can build back links in the shortest time you can imagine. These links are coming from websites that are usually authority sites. The critical success factor is the PR sites. They are highly trusted, Google’s spiders almost camp at these sites and they pass trust and authority to your website. This is what you are after.



As an example of the viral effect of a single Press Release. This release was submitted to 70 PR sites on the 15th March.

On the 20th March, there were 3,180 results
On the 23rd March, there were 5,220 results
One day later, the 24th there were 5,310 results an increase of 90 results in less than 24 hours.

This viral effect will continue as more and more publishers pick up the content and submit on their blogs, networks or publications.



What this means is your content, plus website, plus you anchor text as a back link continues to gain exposure on the net indefinitely.

For more information as to how Paul can increase your exposure and optimize your search ranking, he can be reached through his Etsy Store, Online Brand Awareness or emailed at Paul Wright, paul.e.wright2@bigpond.com.

Don't forget to visit my CremeMagnolia Etsy Store as the March Madness 25% discount is quickly coming to an end. Need birthday, graduation or other gifts, take a look at my art photographs and antiques!